Job Overview
We are looking for a Product Marketing Associate who will work closely with the product and growth teams to craft compelling product narratives, drive go-to-market initiatives, and enable customer adoption. This is a high-agency role with exposure to product positioning, messaging, customer research, sales enablement, and campaign execution.
Requirements
- 1-3 years of experience in SaaS / fast-growth startups, preferably in product marketing, content marketing, or go-to-market roles.
- Strong storytelling, communication, and analytical skills.
- Ability to simplify complex product features into customer-friendly messaging.
- Growth mindset, creativity, and a bias for execution.
Key Responsibility Areas (KRAs)
As we scale rapidly, the Product Marketing team acts as the voice of the product to the market. Your responsibilities include:
1.Messaging & Content Creation
- Convert product features into compelling stories and content.
- Create YouTube explainer videos using AI voiceovers to simplify complex features.
- Push product features on LinkedIn via the company page with engaging narratives.
- Drive monthly newsletters across WhatsApp and email.
- Organize webinars on product updates with existing clients.
2.Sales & CSM Enablement
- Conduct bi-weekly training sessions with the sales team on the latest features, positioning, and objections.
- Conduct weekly training sessions with the CSM team to ensure consistent customer communication.
- Ensure sales decks are always updated with the latest product upgrades.
- Ensure partner decks are updated and aligned with co-marketing opportunities.
- Deliver custom decks for specific clients whenever required.
3.Go-to-Market & Product Launches
- Execute GTM strategies for new product launches with clear positioning and messaging.
- Collaborate with product managers and growth teams to ensure launch readiness.
4.Social Media Strategy & Execution
- Own and execute the social media strategy across company's platforms as needed.
- Repurpose long-form content (blogs, webinars, decks, case studies) into short-form social content.
- Track and report on social performance metrics and optimize based on insights.
- Ensure consistency in brand voice, positioning, and visual identity across all social touchpoints.
- Support campaign-driven social pushes for GTMs, events, announcements, and partnerships.
5.Customer & Market Insights
- Conduct customer research and competitor analysis to sharpen positioning.
- Translate insights into messaging and campaign strategies.
6.Website & Collateral Management
- Ensure the company website is always up to date with the latest product features, case studies, and collateral.
- Create case studies, blogs, one-pagers, and assets for sales and marketing campaigns.
7.Cross-Functional Collaboration
- Work closely with founders, product managers, sales, and success teams to align product storytelling across all touchpoints.
Interview Best Practices
- Keep a notebook & pen handy for quick notes.
- Ensure a professional setting with your camera on—we value interactive, engaging discussions.
- Rounds 2 and 3 may include in-office presentations/discussions, so please plan accordingly.
About the Company
- Vision: BIK helps e-commerce companies in India unlock more revenue. We work with leading players like Lego, Duroflex, Tata Brands, Imagine & Tranformer table. With our products BIK.ai and Manifest.ai, our goal is to become the global leader in marketing automation.
- Scale: We already process 1B+ events annually, growing rapidly month over month.
- Fuel: Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth.
- People: A culture of high challenge, high reward—designed for those who want to solve big problems and grow fast.
