Location: HSR Layout, Bangalore
Job Overview
We're seeking an experienced Product Manager to lead the revolutionary transformation of our Campaign platform through artificial intelligence. You'll be responsible for driving product strategy that reimagines how e-commerce merchants create, execute, and optimize marketing campaigns using AI-powered automation and intelligence.
About us
We are a venture-funded technology company with two flagship products: BIK and Manifest AI proudly backed by global investors, including Y-Combinator (YC-20), Sequoia Capital, and even Chainsmokers (the band!). Our solutions empower eCommerce brands across the US, APAC, and Europe to achieve unparalleled growth. As a GDPR-compliant BSP partner of META, our vision is to "Make Brands Limitless" by helping them achieve incomparable revenue growth through intelligent campaign orchestration.
BIK enables leading D2C brands to maximize revenue through the power of conversational marketing and AI-driven campaign automation.
Our Campaign product is revolutionising how e-commerce merchants approach marketing automation by leveraging cutting-edge AI to create, optimize, and execute personalised campaigns at scale.
Key Responsibilities
- Own the product roadmap for BIK's AI-Powered Campaign platform, prioritising features that leverage AI to maximize merchant ROI and campaign performance
- Collaborate with AI/ML teams to develop intelligent campaign creation, audience segmentation, and performance optimisation algorithms
- Partner with UX/UI designers to create intuitive interfaces that allow merchants to harness AI capabilities without complexity
- Gather and analyse merchant feedback to identify opportunities for AI-driven campaign automation and enhancement
- Define product metrics and KPIs focused on campaign performance, merchant success, and AI effectiveness
- Lead the development of AI-powered features
- Design and implement complex AI workflows that enable merchants to create sophisticated, multi-channel campaigns with minimal manual intervention
- Manage AI-driven integrations with major advertising platforms (Meta, Google) and e-commerce platforms
- Drive the development of predictive analytics capabilities for campaign forecasting and budget optimization
Required Qualifications
- 2-4 years of product management experience, preferably in SaaS, marketing technology, or advertising platforms
- Strong understanding of AI/ML technologies, particularly LLMs, machine learning models, and their application in marketing automation
- Experience with digital marketing platforms, campaign management tools, or advertising technology
- Background in e-commerce, D2C brands, or marketing automation is strongly preferred
- Deep understanding of digital marketing metrics, attribution models, and campaign optimization
- Excellent analytical and problem-solving skills with experience in data-driven product decisions
- Strong communication and stakeholder management abilities
- Proven ability to translate complex AI capabilities into user-friendly product features
- Bachelor's degree in Computer Science, Marketing, Business, or related field
Desired Skills
- Experience with programmatic advertising and real-time bidding platforms
- Knowledge of marketing attribution models and multi-touch attribution
- Understanding of customer journey mapping and lifecycle marketing
- Experience with major advertising APIs (Meta Business API, Google Ads API, etc.)
- Experience in scaling B2B SaaS products for enterprise merchants
- Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento)
- Experience with marketing mix modeling and incrementality testing
What You'll Build
You'll be at the forefront of revolutionising e-commerce marketing by building AI-first campaign solutions that enable merchants to:
- Create high-performing campaigns in minutes, not hours
- Automatically optimize for maximum ROAS across all channels
- Leverage predictive AI to identify and target high-value customers
- Generate compelling, personalised creative content at scale
- Make data-driven decisions with real-time AI insights and recommendations
